[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.degcz.cz\/marketingove-pusobeni-obchodnich-retezcu-prinasi-plody-jak-komu\/#Article","mainEntityOfPage":"https:\/\/www.degcz.cz\/marketingove-pusobeni-obchodnich-retezcu-prinasi-plody-jak-komu\/","headline":"Marketingov\u00e9 p\u016fsoben\u00ed obchodn\u00edch \u0159et\u011bzc\u016f p\u0159in\u00e1\u0161\u00ed plody. Jak komu.","name":"Marketingov\u00e9 p\u016fsoben\u00ed obchodn\u00edch \u0159et\u011bzc\u016f p\u0159in\u00e1\u0161\u00ed plody. Jak komu.","description":"D\u011bti nejsou v\u00fdd\u011ble\u010dn\u011b \u010dinn\u00e9, ani b\u00fdt nesm\u011bj\u00ed, i kdy\u017e tomu tak neb\u00fdvalo v\u017edy. P\u0159edstavuj\u00ed v\u0161ak pro marketing d\u016fle\u017eitou zbra\u0148. Nejv\u011bt\u0161\u00ed boom se kolem d\u011bt\u00ed to\u010d\u00ed p\u0159ed v\u00e1no\u010dn\u00edmi sv\u00e1tky, ale rozd\u00edl mezi V\u00e1nocemi a ostatn\u00edmi dny v\u00a0roce se pomalu za\u010d\u00edn\u00e1 st\u00edrat. T\u011bch p\u0159\u00edle\u017eitost\u00ed vyu\u017e\u00edt sv\u00e1tky (nemus\u00ed b\u00fdt v\u017edy k\u0159es\u0165ansk\u00e9), je \u010d\u00edm d\u00e1l v\u00edc. Ostatn\u011b, sta\u010d\u00ed nahl\u00e9dnout","datePublished":"2020-09-15","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.degcz.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.degcz.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"degcz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.degcz.cz\/wp-content\/uploads\/img_a308893_w2328_t1519900379.jpg","url":"https:\/\/www.degcz.cz\/wp-content\/uploads\/img_a308893_w2328_t1519900379.jpg","height":0,"width":0},"url":"https:\/\/www.degcz.cz\/marketingove-pusobeni-obchodnich-retezcu-prinasi-plody-jak-komu\/","about":["Slu\u017eby"],"wordCount":415,"articleBody":"\tD\u011bti nejsou v\u00fdd\u011ble\u010dn\u011b \u010dinn\u00e9, ani b\u00fdt nesm\u011bj\u00ed, i kdy\u017e tomu tak neb\u00fdvalo v\u017edy. P\u0159edstavuj\u00ed v\u0161ak pro marketing d\u016fle\u017eitou zbra\u0148. Nejv\u011bt\u0161\u00ed boom se kolem d\u011bt\u00ed to\u010d\u00ed p\u0159ed v\u00e1no\u010dn\u00edmi sv\u00e1tky, ale rozd\u00edl mezi V\u00e1nocemi a ostatn\u00edmi dny v\u00a0roce se pomalu za\u010d\u00edn\u00e1 st\u00edrat. T\u011bch p\u0159\u00edle\u017eitost\u00ed vyu\u017e\u00edt sv\u00e1tky (nemus\u00ed b\u00fdt v\u017edy k\u0159es\u0165ansk\u00e9), je \u010d\u00edm d\u00e1l v\u00edc. Ostatn\u011b, sta\u010d\u00ed nahl\u00e9dnout do reklamn\u00edch let\u00e1k\u016f obchodn\u00edch \u0159et\u011bzc\u016f a m\u00e1te jasno. Hod\u00ed se jim Velikonoce, svat\u00fd Valent\u00fdn, Den matek, Mezin\u00e1rodn\u00ed den \u017een, p\u0159\u00edchod slovansk\u00fdch v\u011brozv\u011bst\u016f Cyrila a Metod\u011bje, svatov\u00e1clavsk\u00e9 slavnosti, nebo vznik \u010ceskoslovensk\u00e9 (prvn\u00ed) republiky.\t\tAbsurdn\u00ed oslavy v\u00fdznamn\u00fdch v\u00fdro\u010d\u00ed dopl\u0148uj\u00ed seri\u00e1lov\u00ed hrdinov\u00e9Brzy se mo\u017en\u00e1 objev\u00ed v\u00a0ak\u010dn\u00edch slev\u00e1ch prvn\u00ed jarn\u00ed den, oslava zm\u011bny \u010dasu na koci b\u0159ezna a v\u00a0\u0159\u00edjnu, nebo t\u0159eba oslava v\u00fdchodu Slunce. Zn\u00ed to jist\u011b bizarn\u011b, ale obchodn\u00ed domy se sna\u017e\u00ed na d\u011bti p\u016fsobit tak, aby jejich rodi\u010de nakupovali a nakupovali. Aby se ten bl\u00e1zniv\u00fd koloto\u010d to\u010dil d\u00e1l.A nakonec po zral\u00e9 \u00favaze zp\u011btn\u011b zjist\u00edte, \u017ee nebylo nutn\u00e9 kupovat to a to, a \u017ee bychom mohli dok\u00e1zat \u017e\u00edt spokojen\u011b i skromn\u011bji. \u017de \u017eivot nep\u0159edstavuj\u00ed jen n\u00e1kupy a radosti z\u00a0hmotn\u00fdch d\u00e1rk\u016f, \u017ee se lid\u00e9 mohou pot\u011b\u0161it i z\u00a0mali\u010dkost\u00ed, t\u0159eba na turistick\u00e9m v\u00fd\u0161lapu s\u00a0kamar\u00e1dy, nebo na vod\u00e1ck\u00e9 v\u00fdprav\u011b po Vltav\u011b.\tV\u011brnostn\u00ed kartyZaj\u00edmavou strategi\u00ed, kterou obchodn\u00ed domy pou\u017e\u00edvaj\u00ed, jsou tak\u00e9 v\u011brnostn\u00ed karty. Obchodn\u00ed d\u016fm se prost\u0159ednictv\u00edm karet snadno podrobn\u00fdm rozborem dovt\u00edp\u00ed spoustu informac\u00ed, kter\u00e9 pak pou\u017e\u00edv\u00e1 v\u00a0marketingov\u00e9 strategii. \u010casto se pak st\u00e1v\u00e1, \u017ee supermarkety zac\u00edl\u00ed p\u0159esn\u011b svou slevou na produkty chytlav\u00e9 a reklama pak inzeruje v\u017edy to, co je t\u0159eba. Tomu v\u0161emu tak\u00e9 nahr\u00e1vaj\u00ed po\u0159ady v\u00a0televizi, zejm\u00e9na kreslen\u00e9 a hran\u00e9 seri\u00e1ly, ve kter\u00fdch jsou z\u00e1m\u011brn\u011b d\u011bti odd\u011blov\u00e1ny od rodin a jsou implantov\u00e1ny do party stejn\u011b star\u00fdch d\u011bt\u00ed, kde je ten nejsiln\u011bj\u0161\u00ed v\u017edy v\u016fdcem. \u00daloha rodiny se pak vytr\u00e1c\u00ed a nep\u0159edstavuje pro d\u011bti \u017e\u00e1dnou autoritu.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketingov\u00e9 p\u016fsoben\u00ed obchodn\u00edch \u0159et\u011bzc\u016f p\u0159in\u00e1\u0161\u00ed plody. Jak komu.","item":"https:\/\/www.degcz.cz\/marketingove-pusobeni-obchodnich-retezcu-prinasi-plody-jak-komu\/#breadcrumbitem"}]}]